Dan Karleen on blogs in marketing

As part of our Drexel College of Arts and Sciences E-Learning Lecture Series, Dan Karleen from Thomson Peterson gave us a nice overview of blogs in general then their use in marketing strategies for both universities and companies.

I really liked that he used a blog instead of a Powerpoint presentation to walk through the material. It makes it easier to create links for people looking to follow up on the content he presented.

We got a good representation from Drexel's Business school, COMAD, computer science, chemistry and Drexel E-Learning. I am hoping that people will leave today's talk with some ideas that they will implement and share at future meetings.

Here is the screencast mp3 podcast and blog of Dan's talk.